By now, Accessible Search is old news — news that I initially had no intention of blogging about. But ever since the launch was brought to my attention, a couple of things have been bothering me. And I’ve come to the realization that they will continue to do so until I get them off my chest.
While I am delighted to see that Google is now taking accessibility seriously, I’m not so sure they’re going about it in the right way. Before investing the time and energy to create an alternative search engine which analyzes the content and structure of external pages, wouldn’t it have made sense to examine their own site for usability? If they had done that — and perhaps compared what they have to offer with the far more accessible Yahoo equivalents — they might have discovered things like:
- Formatting the list of search results as a true list makes it possible for the screen reader user to jump directly to the results rather than have to take the time to work his/her way down. It would also make it possible for the user to navigate quickly from item to item without having to Tab repeatedly through instances of “Cached” and “Similar pages”.
- The proper use of headings can give the user who is blind a good understanding of a page’s structure. And like lists — and for that matter other elements — headings can be quickly navigated among using screen reader commands.
But Google didn’t do that. Instead they left those access problems in place and created a specialized search engine just for blind users — an engine which, as Mark pointed out the other day, shares many of the same structural shortcomings as the rest of the site.
Structural issues aside, I think the folks at Google are missing a fundamental point: Relevancy has NOTHING to do with visual acuity. Relevancy is about the content, not the container. Of course, that is not to say that the container can be dismissed. Far from it. As Google states in their Accessible Search FAQ:
In the past, visually impaired Google users have often waded through a lot of inaccessible websites and pages to find the required information.
Agreed. BUT: By creating a separate search engine for users who are blind — something which in and of itself bothers me, and which seems to contradict their mission of making information universally accessible — Google is merely treating the symptoms; not curing the disease. And what bothers me the most about that is if anyone is in a position to find a cure, it’s Google.
I mean, let’s face it, for better or for worse Google has become the center of the online universe. Businesses and individuals are utterly obsessed with attaining the highest possible page rank — not in Yahoo or in MSN, but in Google. All Google would have to do is integrate their new “accessibility” algorithm into their current method of assigning rank. If your page isn’t accessible, its rank plummets — not just in some specialized search engine, but universally. No one would find you. No one would click on your AdSense ads. Sure people would complain at first — at least those who hadn’t designed their site with accessibility in mind would. But those folks would bite the proverbial bullet and fix their site because Google’s influence is that great.
Were that to occur, there would be no need for a separate but supposedly equal search engine for users who are blind. With that, plus a little structural cleanup, Google could proudly — and this time rightfully — claim that they had fulfilled their mission to “better organize the world’s information and make it universally accessible.”
Google: Sometimes it’s not merely the thought that counts. Sometimes it really is the gift….
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